How to make your website the lead generation aspect of your business?
There was a time just having a website for your business was enough to bring in new potential customers. However, this tactic does not work anymore. A website shouldn’t be a white elephant that just makes trouble on your business, it should be providing new leads and herding organic traffic towards your direction. SMEs (Small and Medium-sized businesses) often do not understand the importance of having an optimized, effective website can do for the growth and sustainability of your business.
How do you convert your website to an important aspect of your business development and make it the best asset you have.
- Updating website content
Keep your website up-to-date and add new information about your services/ products, so that your customers have all the information they need to have. No one likes to see old content or products that went out of trend a few years ago.
- Give your customers something to do
Leaving dead-ends on the website is a way to turn away a potential customer. Your customers should have something to do on your website. Leaving contact numbers or forms to fill out in strategic places will manage to keep customers inside your website for a considerable amount of time.
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Plan your customer’s journey
See your website in the visitor’s eyes. What will they want to see on the homepage? What will they go next? How to encourage them to buy your/services or products? Is there any way to provide them with solutions regarding problems they might have?
Your website should be representative of what your business stands in your industry. Your website should have a clear pathway to guide a visitor into converting them to become your customers. -
Providing informative articles/sections
Some of your visitors might not even know that they have a problem until they just read or learn about it. Giving articles or linking trustworthy articles from good websites is a good way to keep your visitors informed and then accept the solutions you are offering through your products/services.
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Build trust
"About us" sections are a good place to build trust with your customers. Include some pictures of your teams, pictures of your office or just a bit of detail of your history can go a long way in building trust with your potential customers.
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Keeping your website optimized
No one likes a slow website and no person wants to wait or has time to wait on things like that. Also, get rid of unwanted content, confusing navigation pages, or useless articles that would not help your business in the long run.
Your website is the best tool you have to increase the number of clients and represent your business, your values, and your strength in the online world. Do not let its potential go to waste.
Not sure how to do this or unsure what aspects of your website to let go and what to keep? Or are you planning to build a new website for your business? Give us a call and consult us on how to optimize your website to bring organic traffic and best leads to your business.
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