Why organic search and organic traffic are so much Important?
First of all, we need to know what is Organic search. To understand the organic
search, think of how you would try to search for something online. You would
open your browser, type some keywords related to that product/service and then,
you would click the result that appears on first or second place on the Search
engine result page.
This is what organic search is. And the traffic that comes to your website like
this is called “organic traffic”
Most of the Organic search comes from Google, no surprise there, with fewer
percentage attributed to yahoo and Bing search engines.
Then why is this so important? Why online visibility and organic traffic are so much important?
To understand why just think how many of your competitors will show up on the search engine result pages when a customer type related keywords into the search bar? And this is the reason why optimizing your website is very important to get ahead in this competitive market.
Not only organic traffic is important just because of the number of people using the internet to find solutions to problems or find products and services for their daily needs, but organic traffic is also valuable than any other kinds of traffic from a business perspective. Targeted organic traffic is what is important for a business to flourish because they often have better engagement, higher conversion rates to potential customers, and have a lower bounce rate than the traffic that comes from paid search engine traffic.
For these reasons alone, utilizing organic traffic is the most important factor in the development of your business. Because low visibility on search engine results and not optimizing your websites in this day and age, is just throwing away a huge business potential and it will be an immense negative impact on your business.
What are other kinds of traffic besides organic traffic?
There are a few other kinds of traffic, essentially the methods people use to search or reach a website.
- Social traffic or links in social media like Facebook that directs to a website.
- Email traffic, or the links from an email that directs people to your website.
- Direct traffic, which is where people type the name of your company/business into the search engine and directs to your website.
Unlike these other kinds of traffic, organic traffic would only occur when a person would search for related keywords for your business and then clicking on the link to your website from the result pages.
Why it is hard to promise a definite number of organic traffic growth?
Not only us, but any other respectable SEO agency also cannot promise exact
results to any of our clients because of many reasons.
Firstly, you cannot control the market trends. Customers will be interested in
one thing for some time and an entirely different thing the next time. Market
trends are unpredictable and therefore even if you have the best
products/services, customers just might not think it's the trend or realize the
importance of it. So we cannot guarantee a fixed number of organic traffic
because we cannot exactly pinpoint how your specific market would evolve or
behave over time.
Second, you cannot control or Change what your competitors do. Let's say your competitors have similar products or services to your iconic product/services which are considered to be top in the market. Customers just simply select your competitor over time and not you. You can try to invest your resources and time to get the top position back but there is no assurance that you might get it back.
Third thing, you cannot control outside forces. This fact is a self-explanatory post-COVID-19 pandemic. Many businesses went on hiatus and the economic impact was quite high due to the pandemic. Some businesses were still ranking number one on searches but no customer wanted their services during the pandemic. Therefore the organic search traffic for their websites dropped down.
Part of what makes our services Unique is, we are not just concerned just about the search traffic goals, and we are keen to identify your business goals as well. We intend to increase search traffic goals to help you achieve your business goals. This means, your business will be something that is subjected to sustainable growth in search engines.
If any of the things outside your control impact your business, we are here to carry you through that change and make sure you emerge stronger and more successful than before. However, it is not possible to just "buy" organic traffic and be done with it. But you can invest in a customized SEO strategy and SEO experts who know how to make the campaigns sustainable for years to come.
How to get organic search results?
Website optimization is key. It is important for business owners to understand
and take steps towards maximizing their online presence and to focus on organic
search results because that is what important for the growth and future of the
business.
That is what SEO is all about. We focus on organic traffic increasing through
website optimization. Not just any organic traffic, high-quality, and lead
generation traffic is what we aim for.
This is achievable by hiring in-house SEO specialists and consultants or out-sourcing the whole process. We can assure you that our team is highly capable and trained in every step of the SEO journey and we can help you to get the essential organic traffic your business deserves and to be a pioneer in your industry.
If you are looking for a way to improve your business and to optimize your website or online presence of your business, feel free to contact us for a consultation.
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