Case study- PorKenDeli.lk
PorKen Deli is a restaurant in Dehiwala, Srilanka that specialize in different types of pork-based dishes and offers different food options for customers. They are not just any other restaurant but a place that was born out of necessity to fill the gap that pork dishes are the most underrepresented meat dish in Sri Lankan menus and their traditional recipes with a twist of modern touch is actually a divine treat for any pork-loving taste bud out there. They also offer non-pork based dishes so anyone can indulge in their dishes and simply have a good time. In their words, their purpose is, “ to do 'Justice to Pork’.”
They are a rather young company, established in 2018, and just starting to get their foothold in the food delivery industry in Sri Lanka.
Covid-19 pandemic was a key result in the “Pork curry and roast paan”(Pork Curry and Roast Bread) trend in the society and you could just spot road-side vendors selling this delicious snack to the passerby customers in vehicles!
The sudden increase in the competition was just too much to handle for the PorKen Deli team but their need to tap into the increase of customers who wanted the best pork dishes Colombo area has to offer were the reasons they approached our SeoFX team.
The solution
And the fact that their website was not getting organic traffic or being effective for the customers to find them was the first error the SeoFX team spotted when we analyzed their situation. We were quick to optimize their website to get the job done it was designed for, to get more organic traffic, and convert them into potential customers.
SeoFX designed the customized plan that focused on the customer base of PorKen Deli , optimized the keywords that are related to the industry, and maximized the compelling nature of the delicious pork curry dishes and pork bites of PorKen Deli are offering to their customers.
Success began quickly and the difference was evident sooner.
Their Organic traffic increased considerably and their Alexa Rank just
skyrocketed.
And now, after a few months passed, they are handling both national and
international customers. And their restaurant is a busy hub for all the
pork-lovers who crave a delicious meal after being cooped up in their homes
during the pandemic.
Surprising, Isn’t it?
Not really, That is just the ability of a good SEO team and the right knowledge and the tactics we utilized to give Porken Deli the place they deserved in the industry. We feel like we are an extension of their team because of how much we learned about them through the process.
Our Strategy definitely worked and continues to give them the results they expected and more. So we too are excited to see how far they continue to grow!
Does it stop after this?
SEO results get better with time. Just like fine wine, or in PorKen Deli terms, a good marinade. SEO results just do not base on sudden market trends. It focuses on giving your business a firm established online presence and directing quality leads your way.